Addis
A promising e-commerce business that wanted growth, we delivered it!
From 0 to 7x Within a Year, a ROAS Growth Story
The Business
The Addis brand isn’t a new one, as it has been around since 1780. However, with time, it has ventured into the digital domain with top-of-the-line product designs. This is the same reason why, after all these years, Addis is a common name in households across the UAE.
Over the years, Addis has expanded its product lineup from simple toothbrushes to kitchen appliances and utensils, including plastic and metal-based products. This UK-based business is currently riding the success wave in the UAE market through the Amazon marketplace. With tens of thousands of product listings, Addis has become one of the most successful e-commerce ventures.
The Challenges
Although Addis enjoys a rich history of over 240 years, it has faced its fair share of challenges. Upon hearing from them, our team at Digital Champ sprung into action and discovered the following challenges after a thorough investigation:
1
Lack of an online presence in the UAE: Perhaps the most rudimentary challenge of all was the lack of an online presence in the UAE market. While Addis wanted to expand their business horizons and make their products more accessible, the lack of an online presence hindered their vision to a great extent.
2
Lack of a marketing budget: While there were considerations for a marketing budget, Addis had trouble figuring out the market size and the way operations could be sustained.
3
Lack of marketing solutions: Addis’s biggest challenge was a lack of marketing avenues for its business. While Addis understood that tapping into the e-commerce domain was the go-to option, it wasn’t sure what channels would be the most beneficial.
The Solution
As promised, Digital Champ’s evaluation of the challenges gave rise to solutions that weren’t only pragmatic but efficient as well. Here’s how we helped Addis establish and grow their e-commerce business in the UAE market:
1
Channel identification: We first began by understanding Addis’s approach to marketing in the UAE region. Upon doing so, we realized that establishing a presence on the Amazon marketplace would be the best course of action. Hence Amazon became the go-to channel.
2
Budget setting: Once the channel was identified, we then shifted our focus towards the budgeting issue. By shrinking down the number of avenues to just one channel, we eliminated the budgeting constraints. Furthermore, we optimized bids with relevant keywords to remove unnecessary spending.
3
Store optimization: We created content pieces for all product listings and optimized them for relevant keywords and CTAs. Furthermore, our strategy also involved optimizing content assets as they were created and deployed on the Amazon marketplace.
4
PPC campaigning: Our marketing team engaged in Amazon PPC campaigns for Addis’s product listings. We started by categorizing the products into different categories and conducting thorough keyword research that best described the products. We also optimized ad copies to best fit the product description.
The Results
PPC campaigning: Our marketing team engaged in Amazon PPC campaigns for Addis’s product listings. We started by categorizing the products into different categories and conducting thorough keyword research that best described the products. We also optimized ad copies to best fit the product description.
1
No. 1 on the Google Search Results page for keywords such as “Addis Amazon,” “Addis home supplies,” and more.
2
Boosted ROAS by 7x within a year.
3
By the end of 2022, an investment of AED 10K fetched AED 70K/month; as of now, this figure has increased by (XYZ).