Amazon Advertising
Boost your ROI with the best Amazon advertising agency in Dubai
Sell on Amazon while reducing costs and boosting profit margins by 2x every month
Amazon is the biggest sandbox for sellers, but without the know-how to navigate it, you could actually end up spending way more than you need to on marketing. We can help you reduce that!
An advertising agency that knows the ins and outs of Amazon marketing in UAE
At Digital Champ, we incorporate a holistic view of your existing Amazon advertising efforts and consider metrics such as ROI, ROAS, and CPA. We then create a full-fledged strategy that enables sales, generates leads, and boosts profit margins.
Once we set up the initial rounds of discussions, we gain detailed insights into the existing marketing activities, expenditure patterns, impressions, and more. This helps us shape Amazon advertising tactics that highlight your business as a brand in the marketplace.
With the knowledge gained, we optimize your Amazon marketing campaign for the latest trends and metrics, which can yield better results. Our data-driven approach helps businesses gain a better footing in the market. Our methods highlight your products on the Amazon marketplace, ensuring better conversions and sales.
Over the years, our experience has enabled us to understand the UAE market map thoroughly. Whether you’re a startup or an enterprise, our Amazon marketing services cater to all niches your business might encounter.
Amazon advertising services on offer
Our extensive list of Amazon advertising services in UAE includes the likes of:
Amazon SEO
We identify locally and globally relevant keywords that enable customers to look up your product listings. Our content creation and research teams brainstorm on relevant keywords that cater to different use cases on the Amazon marketplace. We also study your competitors to get a better understanding of keyword gaps and the way to fill them. We also optimize CTAs and page load times to give your customers the smoothest buying experience.
Amazon PPC
Amazon is a great place to promote your products. You can use the PPC avenue to showcase your products through crafty ads on the platform. We craft a thorough Amazon PPC strategy that includes all kinds of ads, from headline search ads to product promotion ones. Our ads enhance product visibility and drive customers to the decision-making stage.
Amazon analytics
Our experts study metrics such as ROAS and CPA and formulate a sound strategy for optimizing numbers through a mix of content and placement timings. We also study the number of hits your product listing gets throughout the day. A detailed report comprising these metrics is then used to optimize the ongoing Amazon advertising campaign.
Amazon store development
We craft ergonomic yet catchy product pages that relay product details as easily as possible. Our expertise lies in designing pages that reduce advertising costs but boost sales.
Amazon ad types that we run for you
Amazon PPC
Amazon advertising comes in many shapes and forms; one of the most notable ones is the Pay Per Click model which assists advertisers to place ads throughout the platform on designated spaces for people to interact with. Once the ad is clicked, a small sum of the interaction is paid by the business to the advertiser. This enables businesses to get more conversions through ad spaces.
Amazon PPC gives you a further list of ad types, such as:
Amazon-sponsored products
The sponsored ads section comprises simple product ads that you can run on Amazon. They’re just like Google ads, just built for the Amazon marketplace. If you want to promote your products across Amazon, then this is the go-to ad type for you.
Amazon-sponsored brands
Sponsored brand ads are more about the brand than the product. You’ll often find them as banner ads on Amazon products or home pages. If you’re looking to build a brand personality, then this is the ad type for you.
Amazon-sponsored display ads
Sponsored display ads assist sellers who wish to sell products beyond the Amazon platform itself. These ads can be considered universal banner ads that can be deployed anywhere.
Amazon DSP
The Amazon Demand Side Platform is a place where you purchase ads with types like video, display, etc. The Amazon DSP helps you promote your product lineup beyond Amazon through streaming services and other portals. If you want to opt for a campaign that has a bigger budget and time span, then the Amazon DSP ads are just for you.
Here’s what you get with Amazon DSP:
Video ads
Think of these ads as the ones viable to run on OTT platforms and other channels, such as mobile apps. Amazon video ads for DSPs can be a viable option if you’re looking to enhance your brand value through masterfully crafted ads.
Custom ads
Your brand can also leverage customizable ads on Amazon to upscale your customers’ full funnel journey. Custom ads allow you to create any and all ad types that run on the Amazon website and channels beyond Amazon itself, like mobile apps, OTT platforms, etc.
Amazon Live
Especially useful for festive seasons and holidays, the Amazon Live feature helps your brand do a livestream through the Amazon Live Creator app. With this, you can promote your product lineup on high-traffic days like Cyber Mondays, Thanksgiving, Christmas, and other major events.
Additional Amazon ad solutions
Amazon lock-screen ads
If you’re a bookseller or an author on Amazon, then this ad type is just for you. The Amazon lock-screen ads follow the CPC model for book promotions to customers. With this, you can target readers across different genres and preferences. If you’re looking to target your readers across Fire Tablets and Kindle devices, then this ad type is the best for you.
This is what a timeline of success looks like
From understanding the basics to optimizing your Amazon business in UAE for better ROI and reduced CPA, here’s what the journey looks like:
Week 1
Our Amazon advertising process begins with understanding your business model. We start off with setting up a session to start the onboarding process. We discuss how your business has been performing so far, what measures you have taken to optimize its performance, and your vision for the existing business model and the product lineup. We thoroughly document the insights and begin formulating the initial set of ideas and strategies to be deployed on your Amazon business in UAE.
Week 2
Based on our findings from the initial round of discussion, we then formulate our strategy encompassing content optimization, technical SEO, on-page and off-page SEO, growth marketing avenues, Amazon store structure for product listings, and Amazon PPC methods. We also perform a market analysis for Amazon businesses in UAE and study metrics such as page traffic, keyword gap, CPA, and many more.
Week 3
Upon compiling all the aforementioned data points, we commence the content creation process for your Amazon UAE business. We perform thorough keyword research that yields keywords for local as well as global reach. We craft detailed product descriptions containing key identifiers and USPs. This allows your products to appear at the top of the Amazon search results page. We also cater to optimizing the existing ad copies with better content that is catchy and worthy of driving people down the conversion funnel. Our content creation process is iterative and encompasses all assets pertaining to your Amazon business.
Week 4
Once we’ve compiled all content assets, coupled with SEO optimization techniques, we take your final call on going live. Once we believe that you’re satisfied with the initial set of assets, we go live with the Amazon advertising aspect of the strategy. We also run a performance audit every second day to check on different metrics and the impact our new assets have on them. We also perform routine optimization on assets like product descriptions, ad copies, creatives, banners, and CTAs. We monitor the time spent per product page and rectify the breadcrumbs if needed to reduce bounce rates.
Most importantly, we will give you a detailed report of every audit we perform. We believe in absolute transparency and building trust through the right means. If you happen to have suggestions or changes that you believe can be implemented, we’ll gladly include and implement them throughout the Amazon advertising campaign.