Kyma
Aiding the Refullitionaries in their Quest for a Better Tomorrow
Here’s how Digital Champ Empowers Businesses with Sustainability Goals
The Business
Kyma is a sustainability development business that aims to decrease the use of plastics in all spheres of life. Its Fast-Moving Consumer Goods (FMCG) expertise has garnered appreciation from customers and businesses alike.
Their flagship product consists of eco-friendly surface cleaners that do not contaminate cleaning surfaces, do not pollute, can be reused, and can be stored safely. Although they started off on a small scale, their ambition and products far outweigh their company size, enabling them to give their competitors a run for their money.
However, their story began on a rough note, and we at Digital Champ realized this upon our first session with them.
The Challenges
Kyma saw its fair share of challenges as a startup in the sustainable development space. Upon understanding their business model, our team at Digital Champ listed the following issues:
1
Heavy competitive presence: Kyma’s biggest hurdle was the presence of big players in the sustainable business game. This resulted in the over-expenditure of resources to establish a presence that wasn’t guaranteed.
2
Difficulty in upscaling as a sustainable practice: While the product was and still is promising, it became difficult for Kyma to upscale its business in the same domain without a proper marketing strategy. The massive competition added to this issue, making it difficult to bypass the high-density traffic through organic means.
The Solution
After a thorough study of the current business model, the following solutions came to Kyma’s aid:
1
Created a tier-based marketing plan: We distributed potential cohorts to different tiers based on channels that could be targeted.
2
Created plans for different channels: We also created thorough marketing plans for all social channels with calendars listing down posting times and dates.
3
Ran PPC campaigns: To gain a level footing against the bigger players, we deployed a combination of organic and PPC marketing for channels like Amazon, Google, and Facebook. We also optimized Kyma’s store on Amazon for better product listings and content assets.
The Results
After running a thorough multi-tier campaign from 2023 to 2024, Kyma enjoyed the following results:
1
We grew Kyma from AED 0/month to AED 40K/month in returns in six months.
2
Launched Amazon ads from the ground up with an investment of AED 1.5K and generated AED 3K within the first month.
3
Launched Google Ads and Facebook Ads with a budget of AED 1000 and generated ROAS figures of 4x and 2x, respectively.